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Saturday, 1 October 2011

dental marketing

Dental Marketing

You’re a dental professional – we’re the website marketing professionals; together, we can drive new visitors to your Dental Websites and convert those site visitors into patients for your dentistry practice.

Marketing for any website requires specialized knowledge. In the highly competitive world of professional dentistry, you know that your dental office needs a steady inflow of new patients seeking the dental care and services that you provide. But what is the best way to capture the attention of a new client? Quite simply, an effective web-presence is the most affordable, professional, and expected method for reaching out to current and future patients.

In today’s world, people turn to the internet – specifically to the larger search engines such as Google, Yahoo!, and Bing (MSN) – to find professional services, including family and cosmetic dental care. You may already have a website, but has that site been designed and optimized so that it is properly indexed and appears at the top of the search engines results pages? If not, you’re wasting your money.

Your website is one of the most effective means of reaching out to new patients, but that only works if your site is toward the top – or at the top – of the search engine results. Research shows that the vast majority of web searchers click on the top three results of a search and, if those sites are not what they are looking for, they perform another search, rather than exploring the other results on the page. What this means for you is that you need your website to end-up in those top three results – and that is what we work to achieve.

Here at Solution21, we know how to structure a website, through the inclusion of researched keywords in the content, clean and intuitive site navigation, development of internal and external links, and submission to the different search engines – as well as inclusion in local directories – in order to get your site indexed and into the top search engines results.

We are knowledgeable, skilled, experienced, and we know how to deliver on what we offer. At Solution21, we will design a new website for your dental practice, or revise and update an existing website, using leading-edge search engine optimization (SEO) techniques. These SEO practices will bring potential new patients to your site, provide the visitors with the information they expect – including information about your practice areas, dental services offered, your educational and certification background, payment options, and how to reach your office – all in a polished design that is professional, clean, and engaging.

Don’t throw your money away on a non-optimized website: you need to reach future clients through an informative, accessible site that is engaging, presents your practice in a positive light, and is optimized for the search engines. Contact Solution21, today, for all of your dental website marketing needs.

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