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Sunday, 2 October 2011

dental websites

The Best Dental Websites
The best dental websites contain common ingredients. In this article we will review what makes a dental website great and what needs to be done to get the best out of your dental website.

The best dental websites on the internet improve the images of their dental practices. A great dental website should be aesthetically pleasing to the eye, easy to navigate, and resourceful. When a visitor clicks on a dental website, there is a very small window of time before the viewer decides if he is going to leave or stay. An attractive dental website should immediately grab the viewer’s attention, but not be too flashy or intimidating. Furthermore, the website must reflect professionalism and care.
It is very important that your dental website be easy to navigate. In the internet world, there is no bigger turnoff than a website that seems to hide important information. For instance, if someone wants to contact your dental office, that information should be easily accessible. If there is a FAQ section, that section must be readily identifiable. Remember, the purpose of the site is to cater to the viewer, not make the viewer work. Many websites incorporate a type of animation effect known as Flash. Some websites are full Flash, while other have Flash content embedded in them. Search engines are not able to read the content of a Flash effect. As a result, it is recommended that if Flash is used on a website, it only be used as a component of the website, not as the website itself. In other words, no dental website should be created in Flash only.

Another important element of a dental website is the content. The content of a dental website is important for two reasons. First, most dental patients expect their dentist's website to be more than a digital brochure. They want a resource they can refer to. As a result, an effective approach to dental website construction is to design it as a dental patient education center. Content devoted to answering common dental questions and concerns is a must. Furthermore, dental patient education videos have also proven to be effective in not only educating a prospective patient, but also in illustrating what makes a particular dental practice special. Second, search engines scan for new and unique content. For any website to come up on a search, that site must carry customized content.

Many factors contribute to making a Dental Websites design a success. Finding a dental website company that understands dentists and dental terminology is of paramount importance. Doing so saves time and money and creates results that will ensure that your dental website performs its functions and compliment your dental practice.

Saturday, 1 October 2011

dental marketing

Dental Marketing

You’re a dental professional – we’re the website marketing professionals; together, we can drive new visitors to your Dental Websites and convert those site visitors into patients for your dentistry practice.

Marketing for any website requires specialized knowledge. In the highly competitive world of professional dentistry, you know that your dental office needs a steady inflow of new patients seeking the dental care and services that you provide. But what is the best way to capture the attention of a new client? Quite simply, an effective web-presence is the most affordable, professional, and expected method for reaching out to current and future patients.

In today’s world, people turn to the internet – specifically to the larger search engines such as Google, Yahoo!, and Bing (MSN) – to find professional services, including family and cosmetic dental care. You may already have a website, but has that site been designed and optimized so that it is properly indexed and appears at the top of the search engines results pages? If not, you’re wasting your money.

Your website is one of the most effective means of reaching out to new patients, but that only works if your site is toward the top – or at the top – of the search engine results. Research shows that the vast majority of web searchers click on the top three results of a search and, if those sites are not what they are looking for, they perform another search, rather than exploring the other results on the page. What this means for you is that you need your website to end-up in those top three results – and that is what we work to achieve.

Here at Solution21, we know how to structure a website, through the inclusion of researched keywords in the content, clean and intuitive site navigation, development of internal and external links, and submission to the different search engines – as well as inclusion in local directories – in order to get your site indexed and into the top search engines results.

We are knowledgeable, skilled, experienced, and we know how to deliver on what we offer. At Solution21, we will design a new website for your dental practice, or revise and update an existing website, using leading-edge search engine optimization (SEO) techniques. These SEO practices will bring potential new patients to your site, provide the visitors with the information they expect – including information about your practice areas, dental services offered, your educational and certification background, payment options, and how to reach your office – all in a polished design that is professional, clean, and engaging.

Don’t throw your money away on a non-optimized website: you need to reach future clients through an informative, accessible site that is engaging, presents your practice in a positive light, and is optimized for the search engines. Contact Solution21, today, for all of your dental website marketing needs.

dental marketing

Dental Marketing
Marketing for dental and medical offices is our specialty. For as low as $99 per month we can guarantee 1st page placement for your website. See details NOW! We promote dental and medical practice online. VISIT US NOW!